Visual Communication is the transmission of information and ideas through visual aids. There are various visual aids, using which, information and ideas can be transmitted. Some of the common forms of such visual aids are- images, symbols & signs, films, typography, animation, electronic resources etc. In this article, you will be reading about visual communication courses available in India after 12th standard. Details about professional courses, eligibility criteria, admission process, pg courses, career prospects and job profiles have also been provided in this article.
Visual Communication is well known by the name of ‘Viscom’. It can be said to be a part of mass communication also. This field focuses on communication through visual aids. Visual aids are used to circulate messages, ideas and information to a large audience. Since more people are receptive towards visual aids, this form of communication has proved to be very effective!
The field of visual communication is diverse. It covers a wide variety of sub-fields like- drawing, animation and multimedia, sketching, advertising, graphic designing, writing, editing, video editing, photography, film production and editing etc. Depending upon the course (UG and PG) that one pursues, one may specialize in any of the fields mentioned above.
Let us check out the professional courses related to visual communication available in India.
Visual Communication courses
There are 3 main course formats available in India- Degree, Diploma and Certificate courses. For graduates, there exist PG Degree, Diploma and Certificate courses too! Let us check out some of the well known viscom courses now-
- B.Sc. in Visual Communication
- B.Sc. in Visual Media
- BA in Visual Communication
- Diploma in Visual Communication
- Bachelor of Design in Visual Communication
- Certificate course in Visual Communication
- BVC (Bachelor of Visual Communication)
- Bachelor of Fine Arts in Visual Media
- M.Sc. in Visual Communication
- M.Sc. in Visual Media
- MA in Visual Communication
- PG Diploma in Visual Communication and Merchandising
- PG Certification in Visual Communication and Merchandising
- Master of Design in Visual Communication
- Graduate Diploma in Visual Arts
- Master of Fine Arts in Visual Media
- PhD in Visual Media and Communication
- M Phil in Visual Media and Communication
Eligibility criteria depends on the course. For example, in case of B.Sc. Visual Communication course, 10+2 Science stream schooling is required. In case of BA course, 10+2 pass in any stream is enough. For Diploma course, 10+2 pass in any stream is enough. In case of B.Sc. Visual Media course, 10+2 pass in any stream is enough.
The eligibility criteria may also differ from one institute to another. Some institutes do give admission to 10+2 passed students from any stream, even in Science (B.Sc.) programs!
Admission is usually given to meritorious students on the basis on merit marks in board examination and state wise entrance test. In case of some reputed institutes, private screening test/qualifying examination may also exist!
UG and PG courses can be used to specialize in sub-fields within the field of Visual Communication. Some of the well known areas of specialization are-
- Graphic Design
- Animation, Multimedia and Game Art
- Web Design
- Design Management
- Advertising and Merchandising
- Editing and Writing
- Film Production and Editing
To get a better idea about the course structure, let us take a look at some of the important subjects present in visual communication course.
- Visual language
- Video communication
- Animation, CAD and 3D Modelling
- Visual Design
- Communication Theory
- Art and Design
- Design principles
- 2D Graphics
- Film studies
- Television production
- Media Laws and Ethics
- Media management
- Computer and Technology
Career prospects and job profiles
Visual Communication offers diverse job opportunities. Job profile, to an extent, depends upon the specialization that one possesses. Based on specializations, some of the well known job profiles available in front of graduates include-
- Graphic designer
- TV Production professional
- Film Director and Producer
- Advertising professional
- Web designer
- Visual Media Manager
- Design Developer
Some of the well known places where one may find a job include-
- Film Production Houses
- Digital Marketing Agencies
- Marketing Agencies
- Advertising Agencies
- TV Broadcast Groups
- Visual Communication/Media Colleges (or training institutes)