MBA in Media Management

Are you interested in pursuing a job oriented management course? If yes, this article will be of help to you. Here, we will have an in-depth analysis of MBA in Media Management course. This article covers topics such as – course details, duration, eligibility, colleges, admission, syllabus, fees, careers and salary.

MBA in Media Management

MBA in Media Management is a job oriented postgraduate level course. The academic program is 2 years long.

 

MBA stands for Master of Business Administration. It is a general management program.

 

There also exists many MBA courses, which are not general management programs. Instead of that, they focus on a specific domain/discipline.

 

Such programs are known as MBA specialization courses. MBA in Media Management is one such specialization program. The course focuses on the domain of media management.

 

Here’s an overview of MBA in Media Management course –

  • Name of the course: MBA in Media Management
  • Type of course: Postgraduate level Master’s Degree course
  • Duration: 2 years
  • Eligibility: Bachelor’s Degree from a recognized University/Institute

 

This academic program also has few variants. Notable variants are – MBA in Film and Media Management and MBA in Media and Entertainment Management.

 

What’s this academic program all about? What’s the scope associated with this field? What’s the course content like? You will find answers to these questions in the next section.

 

Media Management: Basic Details

In simple terms, media is one of the means or channels of general communication in the society. Examples of media include – TV, radio, newspapers, electronic and digital media.

 

Media management is all about applying management techniques and principles within a media enterprise or organization. A media manager takes care of the following aspects of business management –

  • Strategic management
  • Procurement management
  • Production management
  • Organizational management
  • HR management
  • Marketing management

 

If you want to don an administrative role in media industry, you must possess management knowledge and skills which are specific to media sector. This is when a course like MBA in Media Management comes handy!

 

Media management is not just limited to TV and radio. It encompasses all of the following channels of communication –

  • Newspapers
  • Television
  • Radio
  • Music
  • Films
  • Internet
  • Games
  • Books
  • Magazines

 

In short, it is an academic program that churns out modern day media managers and planners. Let us take a closer look at the course details. Here they are –

 

Course Details

 

Type of course

It is a postgraduate level Master’s Degree program.

 

Duration

The academic program is 2 years long. Each academic year consists of two 2 semesters. The entire program is made up of 4 semesters.

 

Eligibility

Bachelor’s Degree from a recognized University/Institute.

 

Colleges

There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.

 

Admission

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.

 

Some other institutes are also known to conduct direct as well as donation based admission process.

 

Syllabus

Here are some of the important subjects present in the curriculum –

  • Fundamentals of Management
  • Accounting
  • Economics
  • Computer Application
  • Statistics
  • HR Management
  • Finance Management
  • Marketing Management
  • Media Management
  • Organizational Behaviour
  • Digital Media Management
  • Advertising
  • Brand Management
  • Event Management
  • PR
  • IT (Information Technology)
  • TV Production
  • Film Production

Fees

Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

  • Type of institute (Government, Private, Aided etc)
  • Location of the college
  • Status and rating of the college
  • Scholarship status (of student, if applicable)

 

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester.

 

Careers

Media management professionals have diverse job opportunities available in front of them. Internet and Digital Media have changed the media industry altogether!

 

Also read: List of management courses

MBA in HR Management

MBA in Marketing Management

 

They’ve created new verticals in media management sector. Thanks to the rise of internet and digital media, new job opportunities have been created in this area.

 

Some of the prime recruiters are –

  • Media Firms
  • MNCs
  • Radio Stations
  • TV Production Firms
  • Newspapers
  • Publishing Firms
  • Film Production Houses
  • Digital Media Firms

 

In the above mentioned firms, media management professionals may don the following roles –

  • Production Manager
  • Marketing Manager
  • HR Manager
  • Digital Media Manager
  • Creative Head
  • Executive Officer

 

Salary

Starting salary of a media management professional depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • His/her specialization
  • The domain he/she has chosen
  • Job location

 

On an average, starting salary could be anywhere between 40-60K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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