Hi readers! In this post, we will deal with a management program that is related to brand management. Here, we will have an in-depth analysis of MBA in Brand Management course.
Article Overview and Contents
MBA is a post graduate level management education program. MBA in Brand Management course revolves around brand management and its allied areas. It is a job oriented course.
Here is a quick overview of the academic program –
|Name of the course||MBA in Brand Management|
|Type of course||MBA (Master of Business Administration)|
|Academic level||Postgraduate (PG)|
|Field||Brand management and marketing|
|Eligibility||Completed Bachelor’s Degree or Equivalent qualification|
In this post, you will find all the important details that you need to know about MBA in Brand Management course. Here, I’ve covered details such as – duration, eligibility, colleges, syllabus, admission, scope, career prospects, fees and more.
What is MBA in Brand Management all about? What is it like to specialize in this field? Will I get a good job after completing this course? You will find answers to these questions in the next section. Let us start –
MBA in Brand Management: Basic Details
MBA stands for Master of Business Administration. It is a postgraduate level course. Technically speaking, it is a Master’s Degree course.
It is a popular management education program. MBA is a very popular choice among graduates hailing from different branches/disciplines.
MBA program was designed with the aim of imparting management skills and knowledge among candidates. After completing this course, a candidate will be able to take on challenges and problems using the principles of management. Management skills usually help them obtain administrative and managerial roles within different types of organizations, establishments and corporations.
Types of MBA programs
MBA programs can be classified on the basis of factors such as – course content, course format, duration etc.
Broadly speaking, MBA programs can be classified into the following two types –
- General MBA program
- MBA specialization program
A general MBA program deals with core management subjects. On the other hand, MBA specialization program deals with core management subjects as well as industry-specific subjects. MBA in Brand Management is a specialization program. This program deals with both core management subjects and subjects specific to brand management sector.
Based on duration and course format, MBA programs can be classified into the following types –
- EMBA (Executive MBA)
- Part-time MBA
- Online MBA
- Distance education MBA
- Fast-track MBA
- And more…
As I mentioned before, MBA in Brand Management is a specialization program. This program deals with brand management and its allied areas.
What is brand management all about, you may ask. Brand management is a part of marketing management. In simple terms, it deals with the promotion of a particular brand of goods.
Brand management forms an integral part of marketing management. It plays a crucial role in developing a good relationship with the target audience/market. If carried out properly, brand management can help a business get customer loyalty.
Brand management involves elements such as – looks of the product, the product itself, pricing, packaging, customer experience and satisfaction, customer service etc. Let us consider an example – Apple. It is one of the most popular global brands. Thanks to its branding tactics, Apple has managed to establish a special kind of emotional relationship with its target market.
Apple products, its packaging and promotional tactics – these things have a distinct style and identity. Brand management makes Apple products easily recognizable. Brand management helps covert a prospect to a buyer. If carried out the right way, it can convert the buyer to a loyal customer.
Directly and indirectly, brand management helps attract new customers and keep the existing customers happy. This helps companies boost their sales and revenue.
Brand managers are professionals who are knowledgeable about area such as – marketing, advertising, consumer behavior, trademark and IP rights, rebranding, brand image etc.
MBA in Brand Management course will train you in the above mentioned areas. This course will help you build a rewarding career in branding and marketing sectors.
Let us take a closer look at the course details. In the next section, you will find details such as – duration, syllabus, fees, eligibility and more. Here we go –
Type of Course
It is a Master’s Degree program.
The academic program is 2 years long.
Must have completed relevant Bachelor’s Degree course from a recognized University/College/Institute or Equivalent qualification.
There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts. Some of the popular institutes are – IIMs, XLRI, IIFT, SIIB etc.
Reputed institutes rely on merit based admission process. They usually gauge a student’s aptitude through management entrance exams and selection interview. Such exams are held at State, National and College levels. Some colleges are also known to conduct direct and donation based admission process.
Here are some of the core subjects present in the curriculum –
- Principles of management
- Marketing management
- Organizational behavior
- Communication skills
- Principles of brand management
- Brand image
- Customer service and relationship
After completing this course, you will have access to different types of job profiles and opportunities. Brand managers are hired by MNCs, electronics firms, hotel chains, hospitals, schools and colleges, travel and tourism firms, food processing firms and more. Any firm that wants to promote its goods and services will need a brand manager.
In the above mentioned establishments, they may don roles such as – associate brand manager, brand manager, brand strategist, advertising specialist etc.
Starting salary of brand managers depends upon a number of factors. Some of the prominent factors are –
- Institute from which the candidate completed the course
- Job location
- Profile of the employer
- Academic performance and grades
On an average, starting salary could be anywhere between 60-80K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.