Have you passed 12th standard? Do you want to build a decent career in mass media sector? If yes, this post will be of help to you. Here, we will have an in-depth analysis of B.Sc. Media Science course.
Article Overview and Contents
In this post, readers will find the following details – in-depth analysis of media science sector, course duration, colleges, admission process, fees, syllabus, PG courses, career prospects and more. In short, this post contains all the important details that you need to know about B.Sc. Media Science program.
Come, let us take a quick look at the program overview. Here it is –
|Name of the course||B.Sc. Media Science|
|Type of course||B.Sc. (Bachelor of Science)|
|Eligibility||Passed 12th standard|
B.Sc. Media Science is a Bachelor’s Degree course. This program belongs to undergraduate level. Students who have passed 12th class are eligible to pursue this course.
This post can be divided into three sections. In the first section, we will deal with in-depth analysis of media science sector. In the second section, we will have an in-depth analysis of the course format and academic program. In the last section, we will take a closer look at aspects such as – career prospects, job profiles and starting salary.
The main aim of this post is to inform and educate you about B.Sc. Media Science program. Come, let us move to section one –
Media Science: In-depth analysis
Media science deals with the study of aspects such as – journalism, advertisement, public relations, media management, communication skills, new media, mass communication etc.
Media science is also known as media studies. This field deals with the study of different types of media. It primarily deals with mass media.
Media plays an important role in our day to day lives. Media are the communication tools used to store and deliver information or data. In other words, it is a medium through which data or information is passed on from the source to the audience.
Depending upon the medium of communication, media can be classified into different types such as – print media, visual media, digital media, internet media etc. These are examples of mass media.
What is mass media all about, some of you may ask. Mass media deals with the transfer of information (from the source) to a large audience through a relevant channel (medium). Here, the information is consumed by a large audience.
Data transfer taking place through mass media is also known as mass communication. It is a broad field and consists of sub-branches such as – journalism, PR, marketing & advertising, content development, editing etc.
Media science deals with the study of different aspects of mass communication and different forms of media (print, visual, new age etc). If you want to build a decent career in media sector, you may pursue a media science program.
Come, let us move to section number two now. Let us begin –
B.Sc. Media Science: In-depth analysis
Let us talk about the course format – B.Sc. It stands for Bachelor of Science. It is a Bachelor’s Degree course. This academic program belongs to undergraduate academic level. Students who have passed 12th standard are eligible to pursue this course.
B.Sc. Media Science, as the name suggests, deals with the broad domain of media science. As discussed before, media science deals with areas such as – mass communication, journalism, internet media, content development, PR, advertising and marketing etc. This academic program primarily deals with the above mentioned topics.
Who should pursue this course, some of you may ask. This course has been crafted keeping the needs of mass media aspirants in mind. Candidates looking to build a career in sectors such as – mass communication, journalism or (general) media sector may pursue this course.
B.Sc. Media Science program caters to the needs of media industry. As discussed before, it is a huge industry. Various job profiles, posts and roles are known to exist within this industry (for example – journalists, reporters, editors, technicians, cameramen, production crew etc). After completing this course, a graduate may don relevant role in media industry.
Come, let us take a closer look at the course details. Let us begin –
Type of course
It is a Bachelor of Science course. This course belongs to UG (undergraduate) academic level.
The course is three years long.
Minimum educational qualification required to pursue this course is – completed 12th standard from a recognized board.
Here are some of the popular colleges offering B.Sc. Media Science course in India –
- Inspiria Knowledge Campus
- Techo India
Here are some of the core subjects present in B.Sc. Media Science curriculum –
- Basics of mass communication
- Laws and ethics
- Print journalism
- Comparative media
- Electronic media
- Writing and editing
- Computer application
- Marketing and advertising
- Public relations
- Basics of internet technology
- Media management
- Media planning
- Media production
- Communication skills
Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation based admission process. In short, admission process may vary from one college to another.
Tuition fees may vary from one college to another. It depends upon factors such as – type of college (Govt or private), scholarship status of the candidate, profile of the college etc. On an average, this course can set you back by 70 -100K INR per year.
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After completing B.Sc. Media Science course, graduates may pursue PG level media science programs, other relevant programs or management education programs. Some of the popular media science and relevant programs (PG) include – Master of Journalism and Mass Communication, PG Diploma in Journalism and Mass Communication, Master of Visual Communication, Master of Media Management, M.Sc. Media Science etc.
They may also pursue PG level management programs such as – MBA (general), PG Diploma in Management, MBA in Media Management, MBA in Marketing, MMS etc. In short, B.Sc. Media Science graduates have access to multiple PG level programs.
B.Sc. Media Science graduates have access to different types of job profiles and opportunities. They are usually hired by – broadcast media firms, print media firms, PR agencies, advertising and marketing agencies, internet media firms, TV and radio production firms etc.
Traditional recruiters include entities such as – AIR (All India Radio), private radio stations, TV media (such as NDTV, Aaj Tak, Republic TV, Media One, Asianet etc), Print media (such as – The Hindu, The Indian Express, Times of India, regional newspapers and other publishing houses) etc.
Technology has had a huge impact on media industry. Internet technology has rocked this industry. As we all know, major print media firms and TV media firms have their own websites now! They publish news and general information in these portals. Not just portals, but they also rely on mobile apps for news publication!
These websites and apps are part of what is now known as new age media or internet media! Internet media is a channel of mass communication. This channel primarily relies on internet technology (for exchange of information). Internet entities – websites, apps, portals and forums – play a vital role in information exchange, when it comes to internet media! Internet media has brought with it new, exciting job opportunities and possibilities!
Media industry is quite huge. As I mentioned before, this sector has a lot to offer (in terms of job opportunities and profiles). Here are some of the main job profiles that exist within this sector –
- Advertising specialist
- PR specialist
- Content developer
Starting salary depends upon factors such as – your academic performance, rating of your college, profile of the employer, job location and job profile. Depending upon these factors, starting salary could be anywhere between 30-60K INR per month.