Have you passed 12th standard? Do you want to pursue a ‘new-age’ management course after 12th? If yes, this post will be of help to you. Here, we will have an in-depth analysis of BMS in Digital Business course.
Article Overview and Contents
In this post, readers will find the following details – course duration, eligibility criteria, colleges, syllabus, fees, admission process, PG courses, career prospects and salary details. Let us take a quick look at the course overview. Here it is –
- Name of the course: BMS (Bachelor of Management Studies) in Digital Business
- Type of course: Bachelor’s Degree
- Duration: 3 years
- Eligibility: 10+2 passed (Arts, Commerce or Science) from a recognized board
BMS stands for Bachelor of Management Studies. It is a management education program. As the name suggests, this course deals with Digital Business.
What is Digital Business all about, some of you may ask. In the next section, readers will find answers to the following questions –
- What is Digital Business all about?
- What is this domain like?
- What’s career prospects in this domain like?
- How it works?
Let us start –
Digital Business: Basic Details
Digital business deals with business designs/systems that use digital technology. In other words, digital businesses rely extensively on digital technology.
Here’s a popular definition of digital business – It is the creation of new business designs by blurring the digital and physical worlds.
Digital business is all set to disrupt the existing business models! Internet technology is all set give digital business a major boost (in terms of growth).
Digital business is a broad field. Internet of Things, Digital Marketing, AI – they form an important aspect of digital business. Digital business is not just about e-commerce and internet based business portals!
Digital business involves interaction between the product, customer and the business. It brings together physical and digital resources. This interaction is made possible through the internet, IoT, apps, websites and other smart systems. This field is evolving at an amazing pace. Technology will further develop this domain.
How it works?
As I mentioned before, digital business brings together physical and digital resources. For this, it relies on new and old business models! It relies on aspects such as – internet technology, Internet of Things, Machine Learning, AI, digital systems etc.
Let us consider a basic example – an online shopping app is a basic example of digital business. It makes shopping an easy and comfortable experience for the customer. In order to promote this digital business model, one would need – a mobile application, internet technology and AI (for studying user behaviour).
This is just a basic example of digital business! There’s more to it than what I’ve mentioned in the above paragraph.
Benefits of Digital Business
Digital business is here to stay. With each passing year, technology is evolving at an amazing pace! And technology will eventually disrupt traditional business models! If you want your business to survive the test of time, it must adapt and change with time and technology. And this is the age of digital technology and the internet.
The main aim of digital business is to create value for customers. Looking from the organization/business’ point of view, digital business offers the following advantages –
- Better performance
- Better growth (in terms of revenue)
- Creates more value
- Better customer satisfaction
Let us take a closer look at BMS in Digital Business course now. In the next section, readers will find the following details – basic details about BMS in Digital Business course –
BMS in Digital Business: Everything you need to know
BMS stands for Bachelor of Management Studies. As the name suggests, it is a management course.
It is an undergraduate level course. Students who have passed 12th standard are eligible to pursue this course. Let us talk about the format of the course now. Looking from course format’s point of view, it is a Bachelor’s Degree course.
BMS in Digital Business is a specialization program. This program deals with digital business sector and its allied areas.
The program will train you in areas such as – internet technology, business practices and digital creation. The main aim of this program is to develop skilled digital business professionals.
Let us take a closer look at the course details. In the next section, you will find the following details – duration, eligibility criteria, admission process, syllabus, colleges and more. Let us start –
Type of course
It is a Bachelor’s Degree course.
The academic program is three years long.
Students who have passed 12th standard (Arts, Commerce or Science) are eligible to pursue this course.
- Jain University
Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation based admission process.
Here are some of the important subjects present in BMS in Digital Business curriculum –
- Internet technology
- Digital Marketing
- Digital business systems
- Organizational behavior
- Principles of Management
- Business Communication
- Marketing Management
- Marketing Process
- Marketing Environment
- Targeting and Positioning
- Product Management
- Brand Management
- HR management
- Finance management
After completing BMS in Digital Business course, graduates may pursue PG management courses such as – MBA, MMS, PG Diploma or PG Certification programs. Apart from management programs, they may also pursue non-management programs such as – LL.B., MA etc.
Digital Business professionals are usually hired by –
- E-Commerce firms
- E-Retail firms
- Retail firms
- Internet technology firms
Starting salary depends upon factors such as – your academic performance, rating of your college, profile of the employer, type of job and job location. On an average, starting salary could be anywhere between 20-50K INR per month.