BMM (Bachelor of Mass Media)

Hi readers! In this article, we will have an in-depth analysis of BMM course. BMM stands for Bachelor of Mass Media. This post covers important details about the course such as – duration, eligibility criteria, syllabus, fees, colleges, PG courses, career prospects and scope.

BMM Course

 

 

It is an undergraduate level Bachelor’s Degree course. Students who have passed 12th standard are eligible to pursue this course.

 

Mass Media has got decent scope in India. This domain generates ample among of job opportunities each year.

 

Digital Media is evolving at a rapid pace and is generating new job profiles and opportunities. Other branches of Mass Media are also doing pretty well in India.

 

This academic program deals with Mass Media and its allied areas. If you have a flair for mass media, journalism and digital media, this is an ideal course for you! Also read – Journalism courses after 12th.

 

Here is an overview of the course –

  • Name of the course: BMM (Bachelor of Mass Media)
  • Type: Bachelor’s Degree course
  • Field: Mass Media and Journalism
  • Duration: 3 years
  • Eligibility: 12th pass OR Equivalent qualification from a recognized board

 

What is Mass Media all about? What is the scope and potential associated with it? What is it like to become a Mass Media professional? You will find answers to these questions in the next section. Here it is –

 

Mass Media: An Introduction

In simple terms, Mass Media is the technology that is intended to reach a mass audience. It is a diversified collection of media technologies that reach a large audience via mass communication.

 

Mass Media has various forms. Some of the popular forms are –

  • Broadcast Media
  • Film Media
  • Digital Media
  • Internet Media
  • Print Media
  • Outdoor Media

 

It is evident from the above list that each form of mass media reaches a large audience. The process of transmitting information from the source to the large audience is known as mass communication.

 

Mass Media forms an integral role in transmitting information from source to its audience. Broadcast media transmits information electronically. Examples are – TV, Radio, Film etc.

 

Digital Media deals with information that is transmitted over the internet and computer networks. Examples are – Blogs, websites, online news portals etc.

 

Internet Media consists of aspects such as e mail, social media websites, internet TV, internet based radio etc. Print media enables transmission of information through physical objects. Examples are – books, newspapers, magazines, circulars etc.

 

Outdoor Media consists of aspects such as – Billboards, hoardings, placards etc.

 

It is evident from the above paragraphs that Mass Media is a very broad field. It consists of many forms and sub-disciplines.

 

This domain also generates multiple job profiles and opportunities. Some of the popular job profiles are –

  • Journalism
  • Technical Jobs (Example – Sound Engineering)
  • Content Development/Writing
  • Film making
  • Production
  • Editing
  • Advertising/Marketing
  • PR and Branding
  • News reading
  • Anchoring
  • Photography and Videography
  • And more…

 

Let us take a closer look at the course details. Here it is –

 

Course Details

 

Type of course

BMM is a Bachelor’s Degree course.

 

Duration

The academic program is 3 years long.

 

Eligibility Criteria

12th pass (any stream – Arts, Commerce or Science) OR equivalent qualification.

 

Colleges

Here are some of the colleges offering BMM course in India –

  • St Xavier’s College
  • Gujarat University
  • Sophia College for Women
  • RKU
  • KC College
  • University of Mumbai

 

Admission Process

Reputed institutes rely on merit based admission process. Seats are allotted to deserving candidates on the basic of marks scored by them in board exam and/or relevant entrance test. Some institutes are also known to carry out direct as well as donation based admission process.

 

Syllabus

Here are some of the important subjects present in BMM curriculum –

  • Fundamentals of Mass Media
  • Communication Skills
  • Computer Application
  • Media Psychology
  • Management
  • Creative Writing
  • Cultural Studies
  • Sociology
  • Media Studies
  • Advertising and Marketing
  • Radio and TV
  • Organizational Behaviour
  • Reporting
  • Editing
  • Journalism
  • Copywriting
  • PR and Branding
  • Legal Aspects

 

Fees

Fees charged for this course may vary from one institute to another. Tuition fees depends upon factors such as –

  • Type of college (Government of SF)
  • Rating and status of the college
  • Scholarship status of the student
  • Mode of learning (distance or regular)

 

On an average, tuition fees could be anywhere between 50-150K INR per year. Government Colleges are known to charge relatively lower fees. Apart from tuition fees, additional expenses (lodging, mess, library, sports etc) may also apply.

 

PG Courses

BMM graduates have access to many PG courses. Some PG courses are relevant to domains such as Mass Media and Journalism. Some other PG courses are not directly related to this domain (example – MBA).

 

Here are some of the popular PG courses –

  • Master of Mass Media
  • Master of Digital Media
  • MBA
  • PG Diploma (Mass Media) courses
  • PG Diploma (Management) courses
  • Master of Journalism and Mass Communication

 

Career Prospects

BMM graduates have access to diverse job profiles and opportunities. They have access to Government as well as Private job opportunities.

 

Here are some of the prime recruiters –

  • AIR
  • Doordarshan
  • Private Broadcasting firms
  • TV Production firms
  • Movie Production firms
  • Digital Media firms
  • Advertising and Marketing agencies
  • PR and Branding agencies
  • News agencies
  • Publishing firms

 

In the above mentioned firms, one may don the following roles (depending upon his/her qualification and specialization) –

  • Editor
  • Sub-Editor
  • Content Creator
  • Photographer
  • Technician
  • Anchor
  • Journalist
  • Writer
  • Director
  • Producer

 

Salary

Predicting the starting salary is a difficult task. Because it depends upon factors such as –

  • Profile of the employer
  • Institute from which one has pursued the course
  • Job location
  • Academic qualification of the applicant (UG/PG)

 

On an average, starting salary could be anywhere between 30-40K INR. In case of a Government job, the salary will be based on the pay scale and grade.

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