In this article, we will have an in-depth analysis of BBA in Retail Management course. It is a job oriented management course. This article covers topics such as – course details, duration, eligibility, admissions, colleges, syllabus, PG courses, careers and salary.
BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program.
However, there also exists certain BBA programs, which focus on a particular field/discipline. Such BBA courses are known as specialization programs.
BBA in Retail Management is one such specialization course. This program focuses on the domain of retail management.
BBA in Retail Management course covers general management subjects. Along with them, the course also covers subjects related to the field of retail management.
Here’s an overview of BBA in Retail Management course –
- Name of the course: BBA in Retail Management
- Type of course: Bachelor’s Degree course
- Duration: 3 years
- Eligibility: Passed 10+2 from a recognized board
Come, let us check out some basic details about retail management. Here they are –
BBA in Retail Management: Basic Details
In simple terms, retailing deals with the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.
Retailing has been around the block for quite some time now. Retail markets, shops and door to door selling have been around the block for quite some time.
Retailers play an important role in bridging demand and supply gap of products and services. It is the final stage of distribution of a product or service (from manufacturing to reaching the customer in the end).
Earlier, brick and mortar firms (shops and stores) and door to door sales used to be the only forms of retailing. With the rise of modern technology, E-Commerce has caught retailing by storm!
With time, retailing has evolved. Shopping malls, E-Commerce websites and other multi channel distribution systems have made retailing sector bigger and better!
What is retail management, you may ask. Retail management deals with the techniques, processes and methods that helps drive greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company.
Retail Management deals the following main domains –
- Store management
- Customer service
- Sales management
- Logistics management
- HR management
BBA in Retail Management course focuses on the above mentioned topics. The course trains students and turns them into skilled retail professionals.
Let us take a closer look at the course details. Here they are –
BBA in Retail Management: Course Details
Type of course
It is a Bachelor’s Degree course.
The academic program is 3 years long. Each academic year is divided into two semesters. The entire program consists of six semesters.
Passed 10+2 from a recognized board.
BBA in Retail Management Colleges
There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.
BBA in Retail Management Admission
Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.
Some other institutes are also known to conduct direct as well as donation based admission process.
BBA in Retail Management Syllabus
Here are some of the important subjects present in the curriculum –
- Marketing management
- Retail management
- Retail marketing and communication
- Customer service management
- Business communication
- Organizational behaviour
- Store operations
- IT and Computer Application
- HR management
- Store management
- Retail operations
PG courses and further education
After completing BBA in Retail Management course, graduates may go for relevant PG courses such as –
- PG Diploma courses
- PG Certificate courses
BBA in Retail Management Jobs
Retailing sector is doing pretty well in India. Traditional forms of retailing, E-Commerce and other distribution systems are doing very well at present. In short, retailing sector will generate decent job opportunities in the future.
Also read: Shipping management courses in India
Retail management professionals are recruited by –
- Shopping Malls
- Super Markets
- Retail Outlets (of various firms)
- Supply Chain Firms
- Logistics Firms
In the above mentioned firms, retail management professionals may don the following roles –
- Retail manager
- Store manager
- Operations manager
- Sales analyst
- Sales manager
- Brand manager
- Marketing manager
- Accounts manager
BBA in Retail Management Salary
Starting salary of a retail professional depends upon a number of factors. Some of the prominent factors are –
- Institute from which the candidate completed the course
- Level of education (UG, PG etc)
- His/her specialization
- The domain he/she has chosen
- Job location
On an average, starting salary could be anywhere between 10-25K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.