Tips to make your WordPress blog load faster and reduce page load time
People love blogs that load fast. Google also loves such fast loading blogs. Google wants the web to be faster and more efficient. If you are a blogger, you must never underestimate the page load time of your blog. The page load time of your blog is one of the factor affecting its search rankings and pagerank.
Making your WordPress blog load faster will help it get into Google’s good books! Ultimately it results in increased organic traffic. There are different ways to make your blog load faster and reduce the page load time. I will describe to you some easy methods here. Even beginners can try them out with ease.
So, for the sake of your search rankings and user experience, boosting load speed is essential. Here are the tips to do it:
#1 Install a good caching plugin
This is the first and the most important thing you must do to boost blog speed. Caching plugins are very effective in increasing page load speed.
What is caching? How is it related to loading speed of a blog?
When a visitor enters your blog, many requests are made by the browser to fetch various contents of your blog from the server. Requests will be made for fetching contents like html files, CSS files, images etc. This process takes time and uses too much resources of the server. This makes the page load terribly slow.
A caching plugin usually stores your blog as a static file in the server. Fetching the static file is much easier and fast. So, it is essential to install and use a good caching plugin on your blog. Here are two good caching plugins- WP Super Cache and WP Total Cache.
Both caching plugins are good. WP Super Cache is easy to set-up. WP Total Cache has more advanced features, but you should know how to configure it the right way.
Installing a caching plugin will help in reducing the page load time. But sometimes, blogs would still load slowly despite the presence of caching plugins. This is due to the presence of large CSS and JS files.
These files load very slowly. So it becomes necessary to compress such files. A plugin will solve this problem. It is called WP Minify.
WP Minify combines the CSS and JS files and compresses it before delivering. This makes your blog load faster!
#3 Remove useless and slow plugins
Many times, it happens that plugins are the real culprit behind slow loading speed of your blog. Delete all the unused plugins at once. Also, find out which plugins are making your blog load slow and remove them/find other alternative plugin.
A plugin named P3 plugin profiler will prove helpful in doing it. This plugin will scan your blog and reveals the loading time of each plugin. From the report that this plugin creates, you can find out the lazy plugins and remove them.
#4 Optimize Images
Images are a part of a blog. Images can’t be avoided in a blog post. But very images increases the page load time! Sometimes, they won’t even load properly!
Before uploading images, make it a point to optimize them. Compress the images and use the compressed version on your blogs.
#5 Use CDN is necessary
CDN stands for Content Delivery Network. As the name suggests, they deliver content. But what content? What is its purpose?
As I mentioned earlier, when a visitor visits your blog, number of requests are made. Suppose your blog has number of images and heavy files, then these requests will strain your server and makes your page load slow.
What these CDN services do is that they host images and other heavy files of your blog on their servers. After setting-up a CDN service, when a visitor visits your blog, the heavy files and images are served through the superfast servers of the CDN provider.
This will reduce the burden on your servers and makes your blog load faster.
#6 Your hosts also play an important role
Your hosting company also decides the page load time of your blog. Some companies are expensive, but they provide excellent service and page load speeds.
Some hosting providers may offer you dirt cheap deals. But they actually host hundreds of blogs and sites on a single server! This increases the load on the server and results in your blog loading slow.
Before choosing a hosting service, try to know more about the company from its existing customers. If you can afford it, then go for dedicated servers and say no to shared hosting.
#7 Optimize WordPress Database
There are good plugins to do this job. The best one is- WP Optimize. Optimizing WordPress Database helps clean unwanted files like spam comments, post revisions etc.
Cleaning and optimizing WordPress Database regularly frees up memory.
Try the above mentioned methods to make your blog load faster. Even WordPress beginners should try them. The effort you put in to increase page load speed is worth it because it will have a positive impact on your search rankings, user experience etc.